rub it in
Intermediate (B1)informal
To keep talking about someone's mistake or bad luck when they already feel bad about it.
"I know I didn't get the promotion — you don't have to rub it in."
Hear it in context

Every Restaurant Worth Visiting in London
Harrison Webb · 85:32
Rub it in.

Jimmy Kimmel Interviews the NCAA Champion UCLA Women’s Basketball Team
Jimmy Kimmel Live · 5:06
Rub it in.

I'M ON OFFICAL CASTER FOR FORTNITE!!! (ft. AussieAntics)
BuckeFPS · 1:42
Rub it in.

TBC T5 Attunements and Classic Plus Talk | Esfand Live 05/11/2026
Esfand · 420:26
Rub it in.

How Long Can Preston Get in Roblox?
BriannaPlayz · 3:00
Rub it in now.